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PHILSTAR: Fresh young designers and new brands in ArteFino

PHILSTAR: Fresh young designers and new brands in ArteFino

ArteFino is an event that makes my patriotic heart flutter. Here is where I find refreshing products made with a distinct Filipino heart and soul. It makes me feel good that there is such an event with nobility of purpose.

“It’s a movement that inspires an elevated yet responsible lifestyle. It is a shared experience that binds like-minded brands, makers and consumers. ArteFino is a community that honors craft, culture and conscious living,” the founders explain.

Starting as an artisanal trade fair in 2017, ArteFino is now a platform for local brands to tell their inspiring stories. Founders Susie Quiros, Marimel Francisco, Mita Rufino, Maritess Pineda and Cedie Lopez-Vargas know that ArteFino is all about bonding.

Cedie and Marimel say that since its launching, ArteFino has taken on a life of its own. “We’ve worked with many emerging brands and designers, all of whom have grown with us. We’ve followed their journeys and evolved with them. At the same time, we are constantly on the lookout for new talents.

This year, a total of 150 brands will be showcased in five weeks, from Aug. 25 to Sept. 28 at Rockwell’s Power Plant Mall. Each week will feature a different set of labels in fashion, accessories, fine jewelry, home and children’s wear. “A special section called Barracks will be a curated space for men to lounge, shop and sip on artisanal brews,” says Marimel.

“The men’s market has been underserved, so we want to invite men to be part of this movement,” declares Cedie, who adds that this year’s theme will be easy living.

“This festival will also introduce 44 new designers and brands,” says Cedie. “We want our vendors to succeed and be prepared for the global market. So, aside from their products, we also look into their purpose and vision.”

Marimel continues: “Almost 40 percent of our vendors this year are new. It speaks of the emergence of social enterprises and a deeper understanding of what sustainable living is all about. We show the many layers of responsible retailing that include going hyper-local and employing fair-trade practices.”

Now you know that ArteFino is not just about selling goods. It is more about making sure that “Made in the Philippines” is now said with pride and joy.

Read the original article by Milett M. Mananquil here:

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