It was in March 2023 when artisanal platform and incubator for local design talent, ArteFino, first mounted its summer pop up. Since then, founders Maritess Pineda, Mita Rufino, Cedie Lopez-Vargas, Susie Quiros and Marimel Francisco have continuously explored fresh new ideas of bringing a distinctly Philippine resort lifestyle to trade fair experience. They begin, “Our tropical, eternal sunshine climate contributes to fueling the creativity of a lot of our designers and artisans. It has inspired them and it’s reflected in their designs as well as the material they use. We wanted to put brands that carry this essence at the forefront of our curation.”
Exploring the many islands of the archipelago was a key idea that sparked inspiration for ArteFino Resort 2025. Marimel Francisco shares, “We have a total of 30 Filipino brands joining us for this year’s edition. Each one, hailing from different parts of the country that has its distinct set of fabrics, weaves, patterns and styles. As a general idea, we wanted to transport guests of the resort pop-up to all these beautiful regions of the country. We wanted to invite everyone to travel the Philippines through their senses.”